Advertising in Applications

Posted by Christa Palm on May 01, 2011


As iPads and other tablets become more popular, internet advertisers are attempting to tap into the new marketing potential. From magazines to game applications, many companies are finding innovative ways to capture the attention of tablet users. Let's look at some ways companies are changing the face of advertising.

Traditional Advertising

Magazines with traditional advertising tactics of using edgy, attention-grabbing ads are still using similar ads in the new tablet issues. Initial research about magazine applications has found that readers expect to see advertisements in the tablet applications. In fact, many users look forward to perusing advertisements in print media and would be disappointed to find them missing in the magazines designed for tablets.


Google Research to Study Internet Advertising

Posted by Christa Palm on March 27, 2011


On March 16, 2011, Google announced on their official Google Research blog, that they plan to spend three years researching Internet advertising. The research will be released to the public upon completion for use in business and personal internet advertising, and Google expects the findings "will contribute to the evolving discipline of market algorithms."

Google does not state, however, how this will be used within the Google search engine itself. It is assumed that the findings will be used to adjust Google's algorithm to better deliver legitimate websites and/or optimized advertising to the huge network of Google users, but some bloggers, like Stephen Chapman at ZDnet seo blog, believe Google plans to "to deepen their already-deep pockets."


Internet Marketing: Video Sales Letters

Posted by Christa Palm on March 14, 2011


One of the newest internet marketing tools used to boost sales is the video sales letter. This techniques takes your business idea and presents it to the customer in a simple, easy to follow format that can include a voice over Powerpoint presentation, a home video, or a fully directed professional video. Although the format can be rather simple, the content should follow a few rules. Let 's look at some ideas for improving your internet sales letter.

Grab Customer's Attention

The most important aspect of the video sales letter is to deliver great, attention grabbing content. Even though the video is often easier for customers to follow, they still expect marketing excellence to even consider buying your product.