Social media advertising can be an important tool to build your online marketing. By building an expert reputation on social media applications, you can increase your online business. However, social media advertising and social network advertising are often erroneously linked, and we need to define social media before we look at social media advertising.
What is Social Media?
Social media are interactive sites that allow users to communicate with, collaborate with, advise and question leaders in the field, usually for business-building purposes. This differs from social network sites, like Facebook, which connect you to friends in an online community for entertainment purposes.