Advertising on the world's largest and most powerful social networking site is one of the most promising and straightforward avenues ever created. Advertisers can target a particular audience or demographic with just a few clicks of the mouse, and their campaign can be live and online within hours. With an impressive price structure that rivals other online powerhouses such as Google's Adwords, Facebook advertising can help companies reach people like never before.
Facebook has nearly 500,000,000 registered users, and the vast majority of them have profiles which contain a wealth of information that can be used for advertising purposes. This reality is starting to set in with companies as they discover how easy it is to focus their advertising on potential consumers that fit the demographic they are trying to reach. Ads can also be modified at any time to reach different users as well. This is one of the most powerful and important platforms ever created, and Facebook is transforming how people interact, communicate and shop.
Social media advertising can be an important tool to build your online marketing. By building an expert reputation on social media applications, you can increase your online business. However, social media advertising and social network advertising are often erroneously linked, and we need to define social media before we look at social media advertising.
What is Social Media?
Social media are interactive sites that allow users to communicate with, collaborate with, advise and question leaders in the field, usually for business-building purposes. This differs from social network sites, like Facebook, which connect you to friends in an online community for entertainment purposes.
In years past, all advertising was done through a newspaper classified ad, a notice on the pegboard at your local grocery, commercials on television, and ads received in the mail. In the world of advertising, today you still have the television commercials, newspaper ads, and a new form of advertising called Social Media. Seeing those two words side by side just do not seem like they go together. When you break the words down social means meeting new people and having fun and media means some type of advertising. Putting that all together, it sounds as if social media means meeting people, having fun, and advertising. That does not sound like advertising, but it is.