How Can Social Media Help Small Businesses to Grow?

Posted by Becca Johnson on April 01, 2013


As 2012 came to a close, there were more than one billion members on Facebook, nearly 500 million Twitter users, and approximately 200 million LinkedIn members. Developing an effective social media marketing strategy can allow small businesses to reach out and actively engage with prospective customers that they may not have been able to connect with using other marketing channels. Outlined below are several ways that social media can help small businesses to grow:


Which Social Media Tool Should Your Company Use?

Posted by Jason Smith on March 22, 2013


Beginning, small, medium, large, gigantic these days the size of an enterprise doesn't matter when it comes to the question whether or not they use social media for marketing purposes. Practically every single business owner out there can recognize the advantages that using social media marketing can bring to their company, and so over the last few years social networks have considerably developed to cater to those using them for money-making purposes. Seeing as how, at its core, social media is all about communication, connection and interaction between online users, it has become one of the best means of reaching potential customers wherever they may be, and so it is important that you choose the proper social media tool for your company to use and stay ahead of the game. Here's a brief guide in order to help you do that.


Search Engine Marketing versus Social Media Marketing – key differences

Posted by Mark Dwayne on February 20, 2013


Search Engine Marketing as you all may be aware is marketing through the Internet and is focused on promotion of websites by making them prominent on the results pages of search engines.  This is achieved through optimization and paid advertising like placements and inserts. Search Engine Optimization is focused on the content, making it rich enough to be interesting, with important keywords inserted at intervals to create links that promote marketing efforts.