Regardless of where and how you start your business, you can bet your livelihood that if you are serious about it, at some point or another you will have to start using paid advertisements. While it is true that you can achieve a lot by dishing out high-quality articles and properly optimizing all of your content, there comes a time when your business needs a bit of an extra boost, and the StumbleUpon Paid Discovery feature can help you with that.
Setting aside advertisement budget is complicated and cumbersome process. More complicated is choosing right form of advertisement. Since the last decade, several ad models have sprung. Most popular ad model, however, is Cost per Click (CPC) and Cost per Action (CPA). Although the fore mentioned methods are popular Cost per Call or Pay per Call has gained more popularity.
What is Pay per Call?
I won't be dwelling on technical speech but shall rather simplify for laymen. Pay per Call ads display ads similar to other models. The only difference is Pay per Call displays phone number to viewers. This number is unique to every viewer. Therefore, whenever a viewer calls the number shown, it is tracked for lead generation and conversion.
As iPads and other tablets become more popular, internet advertisers are attempting to tap into the new marketing potential. From magazines to game applications, many companies are finding innovative ways to capture the attention of tablet users. Let's look at some ways companies are changing the face of advertising.
Magazines with traditional advertising tactics of using edgy, attention-grabbing ads are still using similar ads in the new tablet issues. Initial research about magazine applications has found that readers expect to see advertisements in the tablet applications. In fact, many users look forward to perusing advertisements in print media and would be disappointed to find them missing in the magazines designed for tablets.