Website Design as a Marketing Tool

Posted by Christa Palm on February 26, 2011


Internet marketing is a complex, multi-faceted business, complete with techniques such as advertising, blogging, social networking, guest blogging, and social media advertising, to name a few. All of these techniques can increase search engine page rank to put your business near the top of your customers' internet searches -- bringing more visitors to your site.

Once customers are at your site, though, you want to keep them there long enough to at least peak their interest. Since one of the designs of internet marketing is to brand your business name into potential customers' thought processes, keeping these customers at your site for a few minutes will help them remember your business name when they are ready to purchase.


Online Marketing Techniques: Writing an Online Press Release

Posted by Christa Palm on February 17, 2011


Traditionally, press releases have been used to showcase business endeavors, and the marketing tactic has produced fantastic results for the businesses. However, with print media slowly disappearing, a new tactic is beginning to take the place of print press releases. Now, online press releases can be used, often more effectively, to inform readers about the new business information.

These online releases are sent to online newspapers, magazines and news websites in a special format. Since editors often glance over the press releases to check for newsworthy stories, the format is very important.

Additionally, eye-catching headlines can help your business get noticed, Search Engine Optimization (SEO) writing is a factor and the news/writing are important. Let's look at each of these ideas a little closer.


Social Network Advertising

Posted by Christa Palm on January 30, 2011


Social network advertising differs from social media advertising: Social network advertising uses websites like Facebook, MySpace, LinkedIn and Twitter to target traditional advertising to potential customers. Whereas social media advertising focuses on building relationships in websites like WordPress, Flickr, Photobucket and Tip'd, which can increase a website's audience over time. Although the differences seem slight, they make a world of difference. Let's take a look at everything that social network advertising entails, using Facebook as an example.

How are Business Social Networks Set Up?

A business page on Facebook is set up differently than a normal networking page. The special business page allows business owners to post business news and updates. This page is different from normal Facebook pages because people can "Like" the business but not befriend the business. Fortunately, this decreases the chance of inappropriate posts to the business wall and allows business owners sole discretion in business page decisions.