Traditionally, press releases have been used to showcase business endeavors, and the marketing tactic has produced fantastic results for the businesses. However, with print media slowly disappearing, a new tactic is beginning to take the place of print press releases. Now, online press releases can be used, often more effectively, to inform readers about the new business information.
These online releases are sent to online newspapers, magazines and news websites in a special format. Since editors often glance over the press releases to check for newsworthy stories, the format is very important.
Additionally, eye-catching headlines can help your business get noticed, Search Engine Optimization (SEO) writing is a factor and the news/writing are important. Let's look at each of these ideas a little closer.