In the world of flashy advertisements, annoying marketing campaigns, invasive businesses, and online money making ideas, you have to know the ins and outs of online marketing in order to get your slice of the online income pie. Many people seek to make money through online stores, niche sites, blogs, and even scams, but many of these online money making ideas wouldn't be possible without the benefits of affiliate marketing.
What is Affiliate Marketing?
According to the ultimate online information source, affiliate marketing is: "a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...Affiliate marketing-using one website to drive traffic to another-is a form of online marketing, which is frequently overlooked by advertisers..." What does all that mean in non-internet geek speak? Well, in simple terms, affiliate marketing is basically how one online business scratches the back of another. Google is one of the world's largest affiliate marketing programs. Google Adwords users are participating in affiliate marketing by paying to advertise on websites linked through the Google affiliate program. Businesses pay for their ads and links to their sites to be posted on other people's websites. When someone clicks on an affiliate ad, the website owner gets a PPC (pay per click) rate. The more people who click on the affiliate ad, the more money that website can make.
In the internet marketing world, affiliate marketing is the collection of techniques used to drive business from one website to another. The particular techniques used in this type of marketing can include reward sites, review sites, search engine optimization (SEO) articles, e-mail marketing, and display marketing. Let's take a closer look at affiliate marketing.
How Does it Work?
Affiliate marketing is a rather simple concept. The marketer, also known as the publisher, seeks an affiliate, also known as a merchant, to promote, makes a partnership, and starts a website that markets the merchant's business or product. Once the publisher's website begins drawing business to the merchant, the publisher makes money, usually on a Pay Per Click (PPC) basis, and the merchant draws in more business.
Banner ads have become controversial lately. Many experts state that banner ads have been replaced by other means of internet marketing; however, many major companies continue to advertise using banner ads. Let's take a look at banner advertising to help you determine if banner ads are a good fit for your business.
What are Banner Ads?
To begin, we have to define banner ads. One of the first forms of advertising on the internet, banner ads began to show up as obtrusive and often annoying pay-per-click ads on the web. Typified by the traditional banner format at the top of an internet page, banner ads have been developed into half-sized ads, quarter-sized ads, and micro-ads, to name a few. Banner ads can either be very simple, or the ads can be developed into flashy, animated ads or rich media ads (with sound effects or videos).