Social network advertising differs from social media advertising: Social network advertising uses websites like Facebook, MySpace, LinkedIn and Twitter to target traditional advertising to potential customers. Whereas social media advertising focuses on building relationships in websites like WordPress, Flickr, Photobucket and Tip'd, which can increase a website's audience over time. Although the differences seem slight, they make a world of difference. Let's take a look at everything that social network advertising entails, using Facebook as an example.
How are Business Social Networks Set Up?
A business page on Facebook is set up differently than a normal networking page. The special business page allows business owners to post business news and updates. This page is different from normal Facebook pages because people can "Like" the business but not befriend the business. Fortunately, this decreases the chance of inappropriate posts to the business wall and allows business owners sole discretion in business page decisions.