It comes as no surprise than many entrepreneurs and small business owners feel burdened by the time and effort they believe goes into maintaining social media accounts. When you compare your fledgling operation to long established businesses it can feel like you'll never have the type of online community they have. But it's not impossible! In fact, just by following a few basic guidelines, social media newbies can earn likes for the business Facebook page, boost engagement, and convert Facebook friends into real life customers.
Though nearly every small business uses technology, from mobile phones to iPads to traditional desktop computers, most can't afford their own information technology, or IT, department. At bigger companies, the IT department serves as a troubleshooter for everything from the most basic e-mail problem to a dangerous virus that threatens the entire network's infrastructure.
Just a few short years ago we had no idea what an app was or why we would need such a thing... Once Apple and Google launched their respective app stores, they unleashed a wave of crazy downloading because people realised that their smartphones and tablets could be so much more with just a few taps on the screen.