There has been much said, some good and some bad, concerning Alexa's toolbar. This is a tool used in gathering information that will provide a website's Alexa ranking. It is available for Internet Explorer, Firefox and Chrome, the Internet Explorer's version serving as the example for this article.
Please keep in mind this is not a search engine, rather a "companion" designed to provide you with additional information. Yes, you are able to navigate the internet from the toolbar itself, but again it is not a search engine. While navigating the web, the toolbar will provide you not only traffic data pertaining to the website, but contact information of the website as well. You will receive links to other similar websites, and be able to interact with additional users of the toolbar.
Search engine optimization (SEO) is one of the most important principals in internet marketing. Setting your website up to be the most attractive site in your industry can help your website garner positive attention from search engines like Google, which in turn can increase your page rank. Since sites at the top of search returns get the most traffic, it is integral to businesses that they rank highly on searches. This is where SEO articles can help.
How to Get Free SEO Articles
The only way to get anything for free is to do it yourself, so be prepared to write. And be prepared to write well. Recently, search engines have developed ways to discover if articles on a website are bogus. Because many businesses hire non-native writers to provide (poorly written) articles containing a certain number of keywords -- only to boost the number of times keywords appear on the websites -- Google and other search engines have caught on to the unfair practice and will not count the articles toward the page rank.
Founded in the mid-nineties by Brewster Kahle and Bruce Gilliat, Alexa Internet's purpose was to gather information. This is apparent when you consider it was named after the "The Library of Alexandria", at one time the largest gathering place of information in the civilized world. Now owned by Amazon.com, it serves as an alternative to Google as a way to rank a site for "Search Engine Optimization".
For those businesses not using the internet as a marketing tool, media campaigns and word of mouth are the two most common tools used to generate traffic to a business and increase volume. In the world of Internet marketing, the goal is to drive as much traffic as possible to your site. The most commonly used method is Search Engine Optimization through Google. Many businesses believe traffic can be increased by maintaining a high Alexa ranking.