In the internet marketing world, affiliate marketing is the collection of techniques used to drive business from one website to another. The particular techniques used in this type of marketing can include reward sites, review sites, search engine optimization (SEO) articles, e-mail marketing, and display marketing. Let's take a closer look at affiliate marketing.
How Does it Work?
Affiliate marketing is a rather simple concept. The marketer, also known as the publisher, seeks an affiliate, also known as a merchant, to promote, makes a partnership, and starts a website that markets the merchant's business or product. Once the publisher's website begins drawing business to the merchant, the publisher makes money, usually on a Pay Per Click (PPC) basis, and the merchant draws in more business.