Your business website always deserves the best investment of your money, strategy and time. It does not mean just designing a website and publishing it on the Internet. You should also make sure that your website is easily visible and accessible to your target customers, which means you should do SEO for it.
SEO stands for Search Engine Optimization. This can be described as the process of making a website more search engine friendly. This can be achieved by using practices that make it easy for the search engines to find, scan or read, and index a website in the most effective way. SEO can make the content on your website attractive, visible and relevant to the search engines and users who perform web searches.
Why is doing this so important? Imagine a scenario where you are running a business. What would happen if no one could easily find the place of your business? Sure, you will get some occasional deals or sales, but you will miss a lot of potential customers and it would be hard to succeed if it continues like that.
This also applies to online businesses. Just putting up a website does not guarantee any kind of sales improvement or any new customers. If you do not make it easy for potential customers to find it, you will miss out on many sales leads. Of course your existing customers might visit your website from time to time, but you will miss out on hundreds of new customers who are using a search engine to find services or products that you offer, everyday.
Apart from SEO there are still some ways to make your website visible to potential online customers, such as putting pay-per-click (PPC) advertisements on search engines and forums and other places. However, still there are many reasons that make SEO the best option. Below are the key reasons that make organic SEO better than any other method.
- It is Cost effective - If you ignore search engine optimization and go for PPC campaigns and online ads, you will always have to keep spending money on advertising. And as soon as the balance in your account becomes zero, the traffic flow will also stop immediately. But SEO is a long term investment. If you get a good position on organic search, it will stick there for a while even if you stop your SEO campaign.
- It affects the quality of the website - your commitment to SEO will automatically improve the quality of your website. A good formatting and quality content are crucial for search engine optimization. So the more you make an effort to make your website SEO friendly, the more appealing it would be to your visitors, which will ultimately lead to more sales.
- Higher ROI - Researchers have found that the vast majority of people never make it to the second page of an internet search. So it is important to make sure that your website comes up on the first SERP (search engine results page) for relevant search queries. And many people seem to favor the organic results over the advertisements, which make SEO the best way to get to that first page ranking.
About Author: This is a guest article Amarah John from Birmingham. Amarah John is a professional web designer who recently started freelance copy writing and blogging and she is famous for giving a variety of articles to her audience. Presently she is writing articles about Results SEO.