SEO and Domain Names: Considerations that Should be Made

Posted by Lisa Coleman on July 04, 2013


The domain name that you select for your website will have a huge impact on your site's SEO. With a quality domain name in place, you will find it is easier to move up the search engine rankings. So, just how does one select the perfect domain name that will help with their company's SEO?

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Target Keywords Matter First

When selecting a domain name, it is recommended that you choose a domain that contains your main target keyword. This can have a positive impact on the success of your campaign by placing your target keyword in valuable SEO real estate. Search engines place a greater emphasis on the terms that are contained within a domain name when determining where to rank a website. By including your target keyword in your domain name, you will see a boost in your search engine rankings that other websites competing for the same term will not.

While buying a domain name that contains your target keyword is still an effective way to boost your search engine rankings, it is not as helpful as it once was. Recent updates to Google's search engine algorithm have placed less emphasis on exact match domains, but they still do have their place in the grand scheme of SEO.

Brandable Domains Can Help

With exact match domains carrying less SEO weight in the eyes of search engines, a shift to buying brandable domains is taking place. With a well thought out, easily brandable domain, your business will have an easier time becoming relevant in your industry. When selecting your domain name these days, it is important that you buy a domain that is easy to remember so people do not have a difficult time typing your domain into their web browser. Ideally, you want to buy a domain that is one to two words and is somewhat catchy so it sticks in people's minds when they first hear it.

When you are able to start to build your brand online with an easily brandable domain, you will find it is more likely that others will link to your website and learn about your company. By focusing on growing your brand, you will be able to positively affect your company's SEO at the same time. People around the web will start linking to your website and helping you improve your backlink profile once they know about your brand, which in turn will improve your site's rankings in the search results.

Search Engines Favor Brands

The reason why it is so important to focus on buying a brandable domain is that search engines, specifically Google, favor brands in their search results. Once your website is viewed as a "brand" by Google, you will have a much easier time getting your content to rank on the first page of the search results. Google is looking to place the best content possible in front of its users. Since the search engine giant already views your website as a brand that has some authority within your niche, it will continue to assume any new content you produce for your website is also helpful to people searching for keywords related to your content and will rank your website's URLs accordingly.

If you are not entirely sure how to go about selecting a brandable domain that will make it easier for you to build a following for your brand via social media, so that Google and other search engines will start to view your website as a brand as well, you should enlist the help of a seasoned SEO company, like Everspark Interactive. A quality SEO company will be able to utilize its experience helping other businesses build online brands when selecting the perfect domain name for your organization.

When looking to purchase a domain name for your business, the domain you end up selecting has a huge impact on the overall success of your future SEO campaign. Ideally, you would like to select a domain that contains your target keyword and is easily brandable. This will help give you a boost in the search engines for your target keyword while ensuring you have success building an online brand both in the eyes of consumers visiting your website and in the "eyes" of the search engine bots.

About Author: Business entrepreneur Lisa Coleman writes about law and technology to assist others in stimulating their business ventures. Everspark Interactive is an Atlanta based SEO company equipped to help new businesses build a solid domain and increase their online presence and search engine rankings.

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