A Pay per Click Company takes care of your PPC campaigns which can go a long way in boosting your overall business. CTR or Click through Rate is something that comes in when you sit down to discuss PPC. CTR is basically the number of clicks divided by the number of impressions that are generated. For instance, if your advertisement was displayed 500 times and it received 10 clicks, you get a click-through rate of 2%.
What is CTR?
If you have been trying to attract traffic to your site, you surely must have come across the term Click-through Rate. It is only second to conversions in significance as far as an AdWords campaign is concerned. CTR indicates the relevance of an advertisement to a searcher or user. It shows the interest that a searcher may have in a product message or how much it may appeal to him.
There are several factors that can impact Click-through rate on an advertisement:
- B2C or B2B
- Audience and targeting
- The place of a keyword in the search funnel
- Branded or non-branded
- Display URL
- Offer type
- Competition in industry
- Design/Images
- Creative messaging of ad copy
You may want to increase your click through rates for several reasons: for enhancing your Quality Scores, make a new product more visible or to increase traffic.
Simply increasing CTR often does not succeed in boosting your conversion rate. Ads can also decrease your conversion rates. However, this article will focus on the ways in which CTR can be raised, regardless of its effects on other metrics.
Click-through rates can be increased by:
- Drawing attention with seasonal tie-ins: You may capitalize on holidays and events for improving your CTR. This procedure can be used to tie in relevant events in the industry, trade shows and other relevant happenings that are capable of drawing a user's attention. You may use a term such as "drop vacation pounds" in an ad that is about a weight loss product.
- Using negative keywords: You can use negative keywords in order to decrease traffic from irrelevant searches. Such keywords stop your ad from appearing on SERPs using the negative keywords. This way, you get rid of extra unwanted fluff, thereby reducing under-performing traffic. For instance, if you have an ad about sports photos, add negative keywords like medals. This will help you exclude searchers looking for medals and trophies.
- Asking questions: Usually a question that strikes a desire or need evokes a response from a searcher. If your question appeals to your viewer, it will raise his curiosity and will compel him to click through it in order to find out what it is, thereby improving your CTR. You need to tap into the emotions of your users by asking appealing questions like "Do wish to lose a size without diet?" or "Want to dazzle your husband in that LBD this New Year?" Questions like these mostly strike the right chord and draw a reaction from the viewer. A good Pay per Click Company can do the job for you.
- Targeting your audience: If you are familiar with your audience, targeting is not a big deal. Before you target your audience, you need to ask yourself few questions like: is your target audience male or a female? Do they belong to high or low income group? Are they educated or not? These questions will help you decide your target audience and plan the ads accordingly.
It is a sheer waste of money to display your ads before reluctant audience; instead, it is much better to spend some extra time in identifying your target audience.
- Being careful about your quality score: Your landing pages have to be consistent with the ad campaigns run by you in order to lead your advertisement-traffic to relevant landing pages. To put it simply, if your keywords do not appear anywhere in the landing page, your Click-through rates as well as your quality score are likely to suffer a setback. And the lower the quality score, the higher will be the cost-per-click. There is no use trying to trick Google; instead, try to make sure that your landing pages are targeting keywords for best results.
Getting in touch with a good Pay per Click Company can take care of all the points mentioned above, making your ad campaign a success.
About Author: Sarmista Aun is a PPC campaign specialist. She provides relevant tips on each and every metrics of a pay per click campaign. She is a versatile writer.