You might have seen "Email marketing is dead" statement all around the web. With the development of the modern technology there are loads of changes that has taken place within the last few years. Email marketing is one of the most effective and fastest marketing tools for contacting customers. With the innovative pathway mobile SMS marketing is in the process of the rise but yet email marketing is vital to the betterment of the online business now and forever.
Indeed email marketing is very important same as it was in the past. Using email marketing with the collaboration of the social media will help you to build powerful marketing channels which that a company can use in regards to the enhancement of the business. Email marketing provides you a list of people who are interested as well as committed. Building a huge following on social media is vital but taking those relationships to a higher level and converting them to a customer is a bit of a hassle. But when someone subscribes to your email marketing list and confirm their subscriptions they are always ready to hear what you offer. They are more committed than social media fans.
Just think a bit, there might be many people in your social network than in your email marketing list, but yet out of many people in your social media how many of those people are actually responding to your social media update? Only a few responses in regards. But email marketing has a set of committed people who always look for latest offers and always responsive. There are a few key benefits of email marketing such as speed, efficiency also email marketing makes it easy to track and measure the success of the campaign, these are the main reasons that email marketing is still alive with the competitive marketing industry. More surprisingly email marketing is inexpensive. Though social media is the blow of the modern marketing tools it cannot stand alone. To reap a successful harvest it is really important to combine social media marketing with email marketing. This has made the marketing process easier and more efficient.
With the uprising of the modern technology, standing alone is not an easy task. There are always challengers we got to face every day with every single action. What ever said and done the power of email marketing still dominates the modern world perspective with surprising revolutionizes.
About the Author: Melissa Welsh is a content writer who loves writing. These days she is writing about SEO company and its services.