On March 16, 2011, Google announced on their official Google Research blog, that they plan to spend three years researching Internet advertising. The research will be released to the public upon completion for use in business and personal internet advertising, and Google expects the findings "will contribute to the evolving discipline of market algorithms."
Google does not state, however, how this will be used within the Google search engine itself. It is assumed that the findings will be used to adjust Google's algorithm to better deliver legitimate websites and/or optimized advertising to the huge network of Google users, but some bloggers, like Stephen Chapman at ZDnet seo blog, believe Google plans to "to deepen their already-deep pockets."
Social media advertising techniques make it possible to make friends on the internet within your given profession. By using websites tailored specifically to promoting blogs for specific professions like finance, family, writing, health, etc., you can promote yourself as an expert in your field over time.
I like to emphasize over time because, although this is an important part of your internet advertising campaign, the benefits of social media advertising are not immediately apparent. Instead, it can take weeks, months and sometimes years to make the friends necessary to promote your success. Let's look at one profession to illustrate this point: finance.
Social media advertising can be an important tool to build your online marketing. By building an expert reputation on social media applications, you can increase your online business. However, social media advertising and social network advertising are often erroneously linked, and we need to define social media before we look at social media advertising.
What is Social Media?
Social media are interactive sites that allow users to communicate with, collaborate with, advise and question leaders in the field, usually for business-building purposes. This differs from social network sites, like Facebook, which connect you to friends in an online community for entertainment purposes.