Social media today is becoming an integral part of life; because we are now living with a more modernize technology. You may reach or get in touch with someone quickly even if you are miles away. You can also find answers to the questions that you needed to be solved. You can easily interact with the market with the help of social networking sites; millions of people are using social networking sites for communicating to strangers and non-strangers, and the capacity to post written materials to the web such as blogging, share music, photos or video content on sites and allowing anyone to comment or whether to like or dislike a certain post. Using social networking sites is one way of making social interactions with other people.
Integrated marketing is an important concept that should be adopted by every type of business. With an integrated marketing plan, they'll be able to get the most out of their digital marketing campaigns, ensuring that they reach their target audience through a number of online methods. By spreading its marketing message across several different channels, a company can ensure that it is reaching its target audience in a format that their audience enjoys, increasing the effectiveness of their marketing strategy.
Despite the popularity of the Internet, there is no disputing that offline efforts can be just as effective as online marketing. Depending upon what kind of business is being promoted, offline marketing may actually be more conducive to that industry. For example, businesses that rely heavily upon foot traffic such as local shops and restaurants. Since people are tactile and visual, any business can benefit from offline marketing, as outlined below.