Digital PR: Is My Business Integrated Enough?

Integrated marketing is an important concept that should be adopted by every type of business. With an integrated marketing plan, they'll be able to get the most out of their digital marketing campaigns, ensuring that they reach their target audience through a number of online methods. By spreading its marketing message across several different channels, a company can ensure that it is reaching its target audience in a format that their audience enjoys, increasing the effectiveness of their marketing strategy.

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