When the concept of Internet marketing was first conceived of, it resulted in a lot of pop-up ads and spam e-mails. However, the online world has changed a lot and gaining exposure on social networks is the key marketing principle nowadays. Here are 4 top tips from marketing experts to help increase traffic to your corporate social media profiles.
Make links to the profiles accessible on the corporate website
Whenever an individual is browsing for information about a particular company or business, they are more likely to find and end up visiting the official homepage, rather than the company’s Facebook or Twitter profile. The website should be designed in order to ensure that people can easily find links to the company’s social media profiles with minimal effort. Many websites make the mistake of adding social media links only in the ‘Contact Us’ section; the links should be features on every page. A very common tried-and-tested technique is to have a floating bar that scrolls along with the page and features links to the various social media profiles. Care should be taken to ensure that the floating scroll bar does not become a nuisance to website visitors.
Highlight social media information on brochures and pamphlets
Brochures and pamphlets have always been a very successful form of marketing and almost every company or brand in the world uses it, to some extent or the other. However, there is only so much information that you can squeeze into a piece of paper that size. Compared to that, social media profiles inundate visitors with all the information that they could ever require. A successful ploy would be to ensure that the main focus of the brochures and pamphlets is on the brand’s social media profile; readers should be encouraged to visit the various profiles of the company on social media networks for more information.
Incorporate visual QR codes in print advertising
Thanks to smartphones, people can access social media networks whenever and wherever they please. Every smartphone can scan QR codes and these codes can be used to direct people to your brand’s social media profiles. If a person sees a link to your brand’s social media profile in print advertising, the chances of them bothering to remember it by the time they get to a computer are pretty slim. However, with QR codes, they can immediately scan the code and instantly access your corporate Facebook or Twitter profile. a visual QR code design looks great and seamlessly integrate into the design of your print advertisements.
Give existing followers some incentives to share the company’s social media profile
When it comes to social media, the best form of advertising out there is word of mouth, i.e. sharing your brand’s profile, via their own, on social networks. The key to getting your existing followers to share information about your company is by providing them incentives for doing so. Many brands have held competitions in order to get their followers to share images and other information from their social media profiles. This is one of the most effective ways to get exposure on social networks.
Follow these four simple tips and watch as the amount of traffic to your brand’s social media profiles receives a significant boost.
This post is authored by Mathew Donald.