If you have a website, there is a reason. Whether you are looking for readers or for sales, it all comes down to making sure you get people to your site. One of the best ways to do this is to ensure your website has value for anyone who comes across it.
Share
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At a young age, we all learn that it is important to share. This remains true on the Internet. If you never share any content from other sources, you are likely to get overlooked. It is important to share content from other sites. However, when you do this, make sure you give credit where credit is due. Keep in mind your users and what they like to read or see.
Give Information
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When you go online, do you look for information? Many people do. Sometimes, it is difficult to get the information you need. You will add a huge amount of value to your website if you offer information to your users. If you have a fashion site, give tutorials to your readers on how to apply eye shadow correctly.
Start a Blog
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Image via Flickr by FindYourSearch
With a blog, you can do more than just give a little bit of information. There are many things you can do with a blog from sharing tips and tricks to offering deals. A blog keeps your website fresh, which means that more people are likely to see it.
Use Keywords
There is some debate on the importance of keywords. However, it is clear that keywords are what get people to your website. When a user searches for something, the search engine will then use those phrases to find relevant websites. Make sure that you use keywords that pertain to your product, and you are sure to get traffic.
Tell Them What to Do
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If someone is coming to your website, they are interested in your product or service. However, you need to make sure to tell the user what you want them to do. With a call to action, you can tell your users to buy now, read something specific, and more.
Gotta-Have-It
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Do you offer something that others don't? Make sure to highlight this. Show users that they have to have what you offer. If they have a sense of "gotta-have-it", you will increase sales and your overall value. Homemade products are great for this, as each can be personalized, and there is frequently a limited quantity.
Tips and Tricks
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This is a little different than giving information. You can offer tips and tricks for fun ways to use your product. Tips and tricks resources, such as Webstarts.com tips to increase sales, get shared by others. This is a huge help to your website sales, since every time it is shared, more people become exposed to your company.
Adding value to your website is simple. In fact, you can add a lot of value with only a few simple steps. As you add value to the site itself, sales will also increase, as does your traffic.
Resources:
http://www.selfgrowth.com/articles/5-compelling-ways-to-add-value-to-your-website
http://www.socialmediaexaminer.com/7-blogging-tips-from-top-bloggers
http://www.anchorwave.com/3-ways-to-add-value-to-your-website
http://www.dailyblogtips.com/five-simple-ways-to-add-value-to-your-content
http://www.searchenginejournal.com/are-you-using-the-right-keywords-on-your-site-a-simple-three-rule-test/40971
http://smallbiztrends.com/2012/06/4-ways-to-use-other-peoples-content.html
About Author: This is a guest article by Miles Young.