To compete in today's business world, businesses must now have a well-marketed business website, and for those business owners with little computer or internet experience, marketing via the internet can be a daunting task. However, businesses are often pleasantly surprised at how easy internet marketing can become. With a little knowledge, time and patience, businesses can vault their customer bases to the next level. Let's take a look at one part of internet marketing, search engine optimization (SEO) articles.
What is Search Engine Optimization?
Search engines like Google, Yahoo, and MSN rate every individual website. By using mathematical equations based on the content of the website, the search engines decide where they would rate, or rank, the web page based on a simple search.
For example, let's say you are searching for "pizza." The search engines don't know what you want to do with the pizza -- do you want to order a pizza, make a pizza, or find out the history of pizza? -- so they decide to throw you a bunch of ideas, including pizza joints in your area, pizza making, and pizza history. However, each of these sites are ranked based on the quality of the site, how often the word "pizza" appears in the site, and how many times the site was visited, among other things. The site with the best combination of these factors for the word "pizza" shows up first in your search.
So, what does that mean for advertising? Simply, you want to be the first in the search engines to show up for certain word searches. That means that if you own a pizza restaurant, you want to win the top place -- or at least be on the first page -- for searches like "pizza", "pizza restaurants", "[your location] pizza", etc. One way to increase your chances of becoming the "pizza" king or queen is to optimize your chances of being picked up by search engines. This can be accomplished by adding articles to your site that use the word "pizza" frequently but naturally, and this is where search engine optimization (SEO) articles come in.
How Can I Use SEO Articles?
To optimize your search engine rank, you can add SEO articles to your site, but the parameters in SEO writing are a little particular. Search engines have new developments that can pick out poorly written articles -- a red flag that your site may not be a legitimate business (some people set up sites just to make money and use poor articles to increase rank, and search engines don't want to put these types of sites at the top of their lists). So, the following tips can help you write great SEO articles or help you hire a great SEO writer:
- Write well: Good grammar, excellent punctuation, and perfect flow are important to make the search engines realize your site is legit.
- Use the keywords: You must use the keywords and keyword variations often but naturally. This is usually easily accomplished by a skilled writer when they write an article about a subject because the word is used in the title, in the introduction, a few times in the body, and in the conclusion.
- Make the articles a good length: 300 to 600 words is a great SEO article length.
Overall, SEO articles can increase your rank and draw business to your page. So, add search engine optimization articles to your site to increase your rank, and watch the customers begin to pour in.