Regardless of what it sells, an e-commerce website can be a powerful tool for any business that has a product they want consumers to buy. Since this type of site can be accessed by potential customers from all over the globe, businesses who launch an e-commerce site often expect their sales to skyrocket.
While a quality site can definitely increase sales, that doesn't mean it's a silver bullet. There are issues that even the best e-commerce sites still have to deal with. The most significant of these is figuring out how to minimize shopping cart abandonment.