As iPads and other tablets become more popular, internet advertisers are attempting to tap into the new marketing potential. From magazines to game applications, many companies are finding innovative ways to capture the attention of tablet users. Let's look at some ways companies are changing the face of advertising.
Traditional Advertising
Magazines with traditional advertising tactics of using edgy, attention-grabbing ads are still using similar ads in the new tablet issues. Initial research about magazine applications has found that readers expect to see advertisements in the tablet applications. In fact, many users look forward to perusing advertisements in print media and would be disappointed to find them missing in the magazines designed for tablets.
With a rather large, all-encompassing definition, stealth marketing can describe many different types of internet marketing campaigns. The marketing term (aka undercover marketing, buzz marketing or guerrilla marketing) describes any marketing tactic used to appeal to consumers, when the buyers do not know they are being targeted.
In this sense of the definition, stealth marketing can be used in crowded marketplaces, television shows, or any other form of entertainment where marketing is not suspected. So, for example, when a movie-goer is watching a scene in a grocery store, the product placement of the Coca Cola on the shelf behind the main actor is a stealthy move for Coke to advertise without the consumer's expectation.
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