On March 16, 2011, Google announced on their official Google Research blog, that they plan to spend three years researching Internet advertising. The research will be released to the public upon completion for use in business and personal internet advertising, and Google expects the findings "will contribute to the evolving discipline of market algorithms."
Google does not state, however, how this will be used within the Google search engine itself. It is assumed that the findings will be used to adjust Google's algorithm to better deliver legitimate websites and/or optimized advertising to the huge network of Google users, but some bloggers, like Stephen Chapman at ZDnet seo blog, believe Google plans to "to deepen their already-deep pockets."
One of the newest internet marketing tools used to boost sales is the video sales letter. This techniques takes your business idea and presents it to the customer in a simple, easy to follow format that can include a voice over Powerpoint presentation, a home video, or a fully directed professional video. Although the format can be rather simple, the content should follow a few rules. Let 's look at some ideas for improving your internet sales letter.
Grab Customer's Attention
The most important aspect of the video sales letter is to deliver great, attention grabbing content. Even though the video is often easier for customers to follow, they still expect marketing excellence to even consider buying your product.
Early 2011 brought a rather large change to the way Google ranks webpages. An updated algorithm was introduced that targeted content scraping sites. However, this has triggered a lot of confusion in the world of internet advertising, leading many companies to question whether rewriting articles, allowing other sites to post their original articles, or posting one article to multiple sites will leave their own business websites out of the Google Pagerank loop.
Thankfully, some clarification came about recently, and we now know that Google is only targeting content scraping sites. What does this mean for your company and your websites? Let's take a look.