In this article we are going to be looking at the perfect link. What kind of links do you want pointing to your site? Of course, you cannot always get what you want, but in this article I will tell you what you should be aiming for.
First of all you should aim to get text links rather than image links. I would take an image link over no link, because even if I can't get keywords into my links, the link still provides some value, such as passing thorough page rank. But the ideal is the text link, so that you can use anchor text keywords to tell the search engines what the reference page is all about.