The cloud is not just changing the IT industry, it's affecting a variety of fields, and marketing is no exception. It offers advantages in cost, dependable security and accessibility - regardless of device. As many businesses move to the cloud, industry experts are predicting that this is just the start and that in the years to come even more companies will utilize cloud operations, eschewing traditional server systems. Although originally the domain of smaller businesses, now even enterprise businesses are adopting cloud strategies.
Cloud computing is a technology trend sweeping America. It first became popular about five years ago but it is predicted to really step into the North American spotlight during the next two years. The IDC recently predicted that cloud-based spending is expected to grow exponentially through 2016 to over 100 billion dollars (globally) and studies have found 45% of SMBs (with less than 250 employees) are already utilizing a minimum of one cloud service.
The advantage of moving to cloud computing is not difficult to see. The best touted reason in favor of cloud computing is that they are accessible anywhere around the world. Another advantage is that businesses don't have to worry about hard disk space and attendant expensive software requirements of the enterprise. Still another advantage is the scalability and cost factor.