Advertising on the world's largest and most powerful social networking site is one of the most promising and straightforward avenues ever created. Advertisers can target a particular audience or demographic with just a few clicks of the mouse, and their campaign can be live and online within hours. With an impressive price structure that rivals other online powerhouses such as Google's Adwords, Facebook advertising can help companies reach people like never before.
Facebook has nearly 500,000,000 registered users, and the vast majority of them have profiles which contain a wealth of information that can be used for advertising purposes. This reality is starting to set in with companies as they discover how easy it is to focus their advertising on potential consumers that fit the demographic they are trying to reach. Ads can also be modified at any time to reach different users as well. This is one of the most powerful and important platforms ever created, and Facebook is transforming how people interact, communicate and shop.