Social Media Advertising

Social media advertising can be an important tool to build your online marketing. By building an expert reputation on social media applications, you can increase your online business. However, social media advertising and social network advertising are often erroneously linked, and we need to define social media before we look at social media advertising.

What is Social Media?

Social media are interactive sites that allow users to communicate with, collaborate with, advise and question leaders in the field, usually for business-building purposes. This differs from social network sites, like Facebook, which connect you to friends in an online community for entertainment purposes.

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Social Media, Seo and Advertising

In years past, all advertising was done through a newspaper classified ad, a notice on the pegboard at your local grocery, commercials on television, and ads received in the mail. In the world of advertising, today you still have the television commercials, newspaper ads, and a new form of advertising called Social Media. Seeing those two words side by side just do not seem like they go together. When you break the words down social means meeting new people and having fun and media means some type of advertising. Putting that all together, it sounds as if social media means meeting people, having fun, and advertising. That does not sound like advertising, but it is.

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