The last two years have brought countless changes to the way that Google does business, which has made internet marketing much different. Panda and Penguin, which were changes to the algorithm used by Google to determine search engine rankings, caused problems for many websites, as they had to restructure their SEO strategies.
Today, however, Google focuses greatly on local advertising by evaluating your location and search history to give you the most relevant results. Therefore, it is important that those using search engine optimization develop a strategy that focuses on certain locations if they want to reach consumers.