In the previous days, when a shop or a company of large or medium size, wanted to attract the attention of prospective customers, they would immediately take sanctuary of hand painted posters or big billboards and banners.
Nonetheless, now we have internet and this is an interesting arena for businesses. Since, the whole world is connected via internet from their PCs or even from their mobile phones, businesses saw this as an avenue where a little ad-libbing and witty social media marketing tactics can bring in great revenues.