Banner Ads: Can They Work For You?
Banner ads have become controversial lately. Many experts state that banner ads have been replaced by other means of internet marketing; however, many major companies continue to advertise using banner ads. Let's take a look at banner advertising to help you determine if banner ads are a good fit for your business.
What are Banner Ads?
To begin, we have to define banner ads. One of the first forms of advertising on the internet, banner ads began to show up as obtrusive and often annoying pay-per-click ads on the web. Typified by the traditional banner format at the top of an internet page, banner ads have been developed into half-sized ads, quarter-sized ads, and micro-ads, to name a few. Banner ads can either be very simple, or the ads can be developed into flashy, animated ads or rich media ads (with sound effects or videos).