If you intend to use the internet to sell your products or promote your business, it will help if you have some type of blog or website. This will allow you to put content online, and you can also use it as a web shop-front. In order to create this type of online presence, you will first need a content management system. There are many of these to choose from, and the right one for you will depend on your needs and expectations.
While in the past, building websites was a complicated operation that required the work of a company, today, any webmaster with basic internet notions is able to create a solid website, without even knowing HTML. This can be done with the CMS programs. The CMS programs are actually "traducers" of human actions into HTML. In other words, instead of writing the code for a shopping cart, you just need to put the shopping cart from the CMS in your website, and the program will write the code into the HTML files of your website's files.